Depart Casablanca and drive toward the Atlantic coast. Stop at an argan oil cooperative to learn about production and meet local women artisans. Continue to Essaouira, arriving in the early afternoon. Explore the historic medina with its narrow streets and traditional souks. Visit the fishing port and watch the daily catch. Relax on the beach or explore the seafront promenade. Overnight in a beachfront hotel. Dinner at a local seafood restaurant.

Enjoy breakfast at the hotel. Spend the morning on the beach or exploring the medina. Visit local art galleries and craft shops. Lunch at a beachfront restaurant featuring fresh seafood. Afternoon beach time or optional camel ride on the beach. Begin your return journey to Casablanca in the late afternoon, arriving by evening.